Caption Left: Kate chose the nude Reiss Shola dress to greet Michelle Obama at Buckingham Palace. The £175 dress sold out in minutes and traffic to the company's website was boosted by 200% for a prolonged period.
Caption Right: Kate wore the cream silk Nanette once again on the royal tour of Canada. By now, the £159 dress had been relaunched and was selling across the globe at a rate of knots. Examples were sold on eBay for over £750.